WWD.com/beauty-industry-news/beauty-features/axe-takes-swing-at-body-wash-579182

beauty-features

March 25, 2005

Axe Takes Swing at Body Wash

NEW YORK — Unilever’s Axe brand is telling 18- to 24-year-old guys that maintaining personal hygiene is a good way to get a gal.“The Axe Effect may result in, but is not limited to, unrelenting female attention and/or late...

By Matthew W. Evans

beauty-features/news

NEW YORK — Unilever’s Axe brand is telling 18- to 24-year-old guys that maintaining personal hygiene is a good way to get a...