beauty-features
beauty-features

Arden to Launch Ferretti Fragrance

Unnamed scent to bow in Europe in spring 2009 with U.S. rollout and cosmetic and skin care products to follow.

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Alberta Ferretti

Alberta Ferretti

Photo By WWD Staff

MILAN — Alberta Ferretti said Monday it plans to launch a signature fragrance next year under a new long-term licensing agreement with Elizabeth Arden.

Plans call for the fragrance, which is still unnamed, to make its debut in spring 2009 and be followed by a line of cosmetics and skin care products.

The Italian designer said in an interview she was “very happy” about the agreement, and praised Arden for its “well-structured, international organization that will help develop the product around the world.” Ferretti said that “quality and global distribution are fundamental,” but also underscored how the fragrance and cosmetics firm is associated with beauty and personal care.

The fragrance will first be launched in Europe and in the U.S. in the fall. Ron Rolleston, executive vice president of global marketing at Elizabeth Arden, said in a phone interview that the fragrance will be positioned in a “very exclusive” range of the market and that the company plans to develop “two or three fragrances” with Ferretti.

This is the first fragrance for the designer and her third license. Last week, Ferretti said the company will introduce a new eyewear line, licensed to Elite Group SpA, at Mido, the upcoming eyewear exhibition held in Milan in May. The other license is with Gant for the production and distribution of the children’s wear line Alberta Ferretti Girls, launched at Pitti Bimbo in June 2007.

For more, see Tuesday’s issue of WWD.
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