WWD.com/beauty-industry-news/beauty-features/arden-s-game-plan-for-alpha-ceramide-1154880
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Arden's Game Plan For Alpha-Ceramide

NEW YORK -- Elizabeth Arden has such ambitious sales expectations for Alpha-Ceramide, its upcoming skin care introduction, that it has given the product a nickname: The White Diamonds of skin care.With an unusually large advertising and...

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