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Next Step for Social Shopping

Wednesday, May 14, 2008

By Cate T. Corcoran

Product bookmarking service ThisNext is thinking outside the Web site with ventures that include a Facebook application and a deal with Ford Models.

The product bookmarking site made its debut in August. Like similar sites Stylehive, Kaboodle, Wists and StyleFeeder, it allows visitors to bookmark favorite products online and see which ones others have bookmarked. Most also include personal profiles, blogs, comments, ratings, search and other features. In addition, ThisNext's home page displays what items are hot in various cities.

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