Maidenform, DKI Sign Licensing Deal
Wednesday, May 07, 2008
By Karyn Monget
The DKNY and Donna Karan intimate apparel brands will have a new home for spring 2009 at Maidenform Brands Inc.
Maidenform has signed a global licensing deal with Donna Karan International to design, source and market full collections of intimates for women bearing the DKNY and Donna Karan names. Maidenform is already showing product to retailers during this week's innerwear market.
Maidenform has signed a global licensing deal with Donna Karan International to design, source and market full collections of intimates for women bearing the DKNY and Donna Karan names. Maidenform is already showing product to retailers during this week's innerwear market.
