2(x)ist to Expand Into Timepieces

The underwear firm is on the fast track to becoming a multicategory men’s lifestyle brand, starting with the debut of timepieces later this month.

By Rachel Strugatz

watches/news

Underwear firm 2(x)ist is on the fast track to becoming a multicategory men’s lifestyle brand, starting with the debut of timepieces later this month.

After revealing its

2(x)ist to Expand Into Timepieces

The underwear firm is on the fast track to becoming a multicategory men’s lifestyle brand, starting with the debut of timepieces later this month.

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