Mikimoto's Royal Strategy

The pearl giant is using its 120th anniversary celebration as a way to boost its presence outside Japan.

By Rachel Strugatz

jewelry/news

July 11, 1893, was the day Kokichi Mikimoto cultured the world’s first perfectly semispherical pearl in Japan, and to mark the start of Mikimoto’s 120th anniversary celebration, the brand’s...

Mikimoto's Royal Strategy

The pearl giant is using its 120th anniversary celebration as a way to boost its presence outside Japan.

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