Southpole's licensing machine might not be the biggest engine in the 'hood, but it's a key revenue driver because the brand's partners have remained true to its aesthetic, even as it has evolved over...
hats-gloves-and-more
hats-gloves-and-more
August 22, 2011
WWD Milestones: Southpole's Licensing Machine
About 10 percent of the brand's wholesale volume is generated through licenses in categories including headwear, eyewear and footwear.
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