Women’s Wear Daily
04.23.2014
footwear
footwear

Taylor Swift in Tie-up With Keds

The country-pop star has inked a three-year deal with the sneaker maker.

footwear/news
Taylor Swift Keds

Coming off her latest fragrance launch, Taylor Swift is now adding footwear to her fashion résumé with a new partnership with Keds.

The country-pop star has inked a three-year deal with the sneaker maker, in which she will play a pivotal role in the new direction of the brand.

“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with,” Swift told WWD.

“I think they add something casual and cool to your look, and the new colors and patterns are so eclectic,” she added. “I love pairing them with vintage looks.”

For Swift, she’s pairing the release of her new album “Red” with her new Keds shoe, also aptly dubbed “Red,” to hit stores on Oct. 22.

Unlike her album, Swift’s sneaker, which happens to be red in color, will only be available on keds.com, taylorswift.com, nordstrom.com and journeys.com, for $50.

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