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eyewear

July 18, 2011

Luxury Brands Change Eyewear Licenses to Reach New Consumers

As they seek expansion in new markets, designers are shuffling their eyewear licenses to find a strong match.

By Luisa Zargani

deyewear/news

As luxury brands turn to emerging markets to boost their bottom lines, they see eyewear as a viable — and quick — way to reach aspirational new customers.

“The more...

Luxury Brands Change Eyewear Licenses to Reach New Consumers

As they seek expansion in new markets, designers are shuffling their eyewear licenses to find a strong match.

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