The long-term partnership will consist of a women’s-focused apparel and footwear line.
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Brand ambassadors and various other personalities like Lea Michele, Eva Longoria and Arianna Huffington will take to Twitter to empower and encourage women.
Biagio Chiarolanza on Tuesday unveiled the new concept at the 16,200-square-foot United Colors of Benetton store in Milan’s Piazza Duomo.
Late Tuesday, the private equity firm said the rest of the business would be split up into four different operating companies.
The French swimwear label for men will transform its temporary venue in the Marais district into a trompe l’oeil indoor pool.
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The first collection produced with Luxottica will launch in January for spring 2015 selling.